Denise Norberg-Johnson January 5, at 8:
Messenger The latest round of quarterly results have recently come out and the likes of Apple and Boeing have announced bumper profits.
So what is it that makes some big multinational corporations so successful? One answer can be found in their ability to control networks. The global economy is made up of a series of networks that link customers with providers from all corners of the world.
These networks consist of chains of linked corporations that bring these products to our doorsteps — from coffee growers in Columbia through logistics companies to the coffee burner at Nestle and the shop around the corner.
Once companies have gained a strong position in these networks, they can then enhance and modify them to suit their business. Companies that succeed position themselves at the centre of these networks and then manipulate their structure and foundations.
Mostly, entrepreneurship rests on three forms of networking and network building: Gaining control Good entrepreneurs seek to occupy positions of control and power in the economic networks in which they operate. These middleman positions are very profitable, based on the control they can exert over the trade flows in their network.
Companies can build and maintain this position through tactically acquiring competitors — this explains the numerous mergers and takeovers that have taken place over the past decade. Acquisition strategies by AppleFacebook and Google show how mergers and takeovers can also be used to pre-emptively counter the emergence of any potential competitor.
The importance of these middleman positions explains as well how companies exercise control over trade conditions in their own supply chain networks. But this enables them to keep their costs to a minimum. Retail giants such as Walmart, Amazon and Tesco are well known for exercising close control of their supply chains and for imposing trade conditions on their suppliers that allows them to operate at lower costs than their competitors.
The same holds for Apple, which outsources the production of its devices to giant corporations such as Foxconn in China. This allows Apple to operate at much lower costs, increasing its profit margin.
Apple outsources its production, while maintaining control of the network. Historical entrepreneurs such as John D Rockefeller were masters of developing these strategies.
Rockefeller built a controlling position in the oil market at the end of the 19th century by procuring competing oil producers in the US and to integrating them into his Standard Oil corporation.
Bridging networks Successful companies are adept at bridging their network with others in the global economy by exploiting things they have in common. Son Apple is able to tie different products and activities into comprehensive packages of services to their customers.
Instead of just producing a personal computer or its operating software, Apple pioneered a vision of delivering the whole package of hardware and software to its customers — with great care given to design too.
Creating new networks The most successful corporations are able to create new networks through an innovative vision that executes a business strategy that fits with the prevailing philosophy of life.
Apple is again the most prominent example of this aspect of entrepreneurship since it sells a world view in which hardware devices are linked with providing content in a beautiful design.
Apple created new economic networks through the introduction of iTunes, their App Store, iPods, iPhones and iPads, resulting in a world view that people bought into.
It is the success of Apple in this third aspect of entrepreneurship in a network economy that sets the company apart from its competitors, and whose lead aspiring businesses should follow.Why Apple is the world’s most successful company – the power of networks Apple’s global network control has helped it achieve bumper profits.
positioning your company in the networks.
a global corporation APPLE INC.!!! where it all began! history of apple inc! APPLE COMPANY FOUNDED BY STEVE WOZNIAK @ 26 YEARS OLD AND STEVE JOBS @21 YEARS OLD. Apple Inc., formerly Apple Computer, Inc., American manufacturer of personal computers, computer peripherals, and computer timberdesignmag.com was the first successful personal computer company and the popularizer of the graphical user interface. Headquarters are located in Cupertino, California. Why Apple is the world’s most successful company – the power of networks Apple’s global network control has helped it achieve bumper profits. positioning your company in the networks.
Angela joined Apple from Burberry where she served as Chief Executive Officer and led the company through a period of outstanding global growth.
Prior to Burberry, she was Executive Vice President at Liz Claiborne Inc., and earlier in her career served as President of Donna Karan International. Apple, Inc. engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music timberdesignmag.comr: B.
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the iPhone was released and became an instant global success.
Humbly hoping and praying that any one of the Top Apple Corporate Executives will grant me an opportunity to inject a little more /5(11). Last week, stock in Apple Inc.
surpassed $ per share for the first time – which makes it the world’s most valuable company. Here's how they did it.