As the growth of home computer use grew, Apple grew with it.
Reddit Immediately after college dropouts Apple marketing plan Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage. They subsequently introduced the 8-bit fully functional home computer Apple II in and it eventually became one of the first highly successful commercially produced microcomputers in the market.
But the company did not rest alone with designing and manufacturing computers. Apple expanded its product portfolio and successfully emerged as an innovative and influential multinational technology company.
The introduction of iPod in and the online music Apple marketing plan app store iTunes have revolutionised the music industry through the promotion of digital music.
These two products created and supported an emerging ecosystem for selling and purchasing music via the Internet.
The company was also instrumental for ushering in the era of smartphones and tablet computers with the introduction of iPhone in and iPad in These two consumer electronic devices have reimagined the way manufacturers develop and produce mobile devices.
After all, this prudently and intricately crafted strategy has played a critical role in hurling its brand and products toward an unprecedented level of popularity and approval. The competition was tough and Apple was at the losing end.
The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market. The poor performance of Apple stemmed from its poor product strategy. Apparently, the company was producing and selling an array of computer products that were redundant and confusing.
When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience.
Today, product strategy is at the core of the marketing strategy of Apple. One of the reasons why these products have become successful is that they are user friendly and highly intuitive compared with their competitors.
They are also unassuming because of their simple and uniform built and design. Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations.
It is important to remember that these products were not original. There were already ultrathin laptops long before Apple introduced the MacBook Air. Portable media devices had existed prior to the popularity of iPod. Moreover, there was already a market for smartphones and personal digital assistants before the iPhone and iPad revolutionised mobile computing and the consumer electronics industry.
However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience.
Apple employs a retroactive and proactive approach as part of its product strategy. Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features.
The results are products that appear new and innovative but are still familiar or recognisable. Creating and sustaining brand loyalty through complimentary products The extensive but controlled product portfolio of Apple creates a uniform and unique product usability and consumer experience.
The sleek metal-based aesthetics of a MacBook also signals a sense of uniformity when used alongside the iPhone.
The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity. It is also important to note that a particular user of different Apple devices can take advantage of this homogeneity through the Apple ID.
This all-access account allows users to manage their digital identity, files, and device preferences across different devices thereby allowing seamless transition.
Apple products create a halo effect.Apple Marketing Plan 4. Tactics 1. Executive Summary Business Definition 2. Situation Analysis Competitive Analysis Company Analysis Market Analysis. Read reviews, compare customer ratings, see screenshots, and learn more about Marketing Plan App.
Download Marketing Plan App and enjoy it on your iPhone, iPad, and iPod timberdesignmag.com: USD. Today, product strategy is at the core of the marketing strategy of Apple. Furthermore, it has become the competitive advantage of the company and its flagship products to include the MacBook, iPod, iTunes, iPhone, and iPad.
How can the answer be improved?Tell us how. Jul 08, · Here's The Simple Secret To Apple's Marketing Success. Opinions expressed by Forbes Contributors are their own. I demystify SEO and online marketing for business owners. Share to facebook;. After obtaining financing for the development of Apple II, the Apple Computer Company was formed in As the growth of home computer use grew, Apple grew with it.