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In works such as Dialectic of Enlightenment and Negative DialecticsAdorno and Horkheimer theorized that the phenomenon of mass culture has a political implication, namely that all the many forms of popular culture are parts of a single culture industry whose purpose is to ensure the continued obedience of the masses to market interests.
The theory[ edit ] The essay is concerned with the production of cultural content in capitalist societies. It critiques the supply-driven nature of cultural economies as well as the apparently inferior products of the system.
They highlight the presence of mass-produced culture, created and disseminated by exclusive institutions and consumed by a passive, homogenised audience Thesis on music industry both systems.
Karl Marx 's theories of alienation and commodity fetishism, Max Weber 's instrumental reason, and Georg Lukacs ' concept of the reification of consciousness.
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There will also be a use value: The exchange value will reflect its utility and the conditions of the market: Yet, the modern soap operas with their interchangeable plots and formulaic narrative conventions reflect standardized production techniques and the falling value of a mass-produced cultural product.
Only rarely is a film released that makes a more positive impression on the general discourse and achieves a higher exchange value, e. Pattonstarring George C. Scott as the eponymous American general, was released at a time of considerable anti-war sentiment.
The opening shot is of Patton in front of an American flag making an impassioned speech.
This was a form of dialectic in which the audience could identify with the patriotism either sincerely the thesis or ironically the antithesis and so set the tone of the interpretation for the remainder of the film. However, the film is manipulating specific historical events, not only as entertainment, but also as a form of propaganda by demonstrating a link between success in strategic resource management situations and specified leadership qualities.
Given that the subtext was instrumental and not "value free", ethical and philosophical considerations arise. Normally, only high art criticizes the world outside its boundaries, but access to this form of communication is limited to the elite classes where the risks of introducing social instability are slight.
A film like Patton is popular art which intends controversy in a world of social order and unity which, according to Adorno, is regressing into a cultural blandness. To Hegel, order is good a priori, i. But, if order is disturbed? In Negative Dialectics, Adorno believed this tended towards progress by stimulating the possibility of class conflict.
Marx's theory of Historical Materialism was teleologicali. But Adorno felt that the culture industry would never permit a sufficient core of challenging material to emerge on to the market that might disturb the status quo and stimulate the final communist state to emerge.
Mass culture[ edit ] A central point of the Dialectic of Enlightenment is the topic of "the Enlightenment as the deception of the masses". The term "culture industry" is intended to refer to the commercial marketing of culture, the branch of industry that deals specifically with the production of culture that is in contrast to "authentic culture".
Horkheimer and Adorno contend that industrially produced culture robs people of their imagination and takes over their thinking for them.
The culture industry delivers the "goods" so that the people then only have left the task of consuming them. Through mass production, everything becomes homogenized and whatever diversity remains is constituted of small trivialities. Everything becomes compressed through a process of the imposition of schemas under the premise that what's best is to mirror physical reality as closely as possible.
Psychological drives become stoked to the point where sublimation is no longer possible. Movies serve as an example. They are shaped to reflect facts of reality as closely as possible. Even fantasy films, which claim to not reflect such reality, don't really live up to what they claim to be.
No matter how unusual they strive to be, the endings are usually easy to predict because of the existence of prior films which followed the same schemas.
Also, for example, erotic depictions become so strong and so pronounced that a transformation to other forms is no longer possible.Sustainable Event Management of Music Festivals: An Event Organizer Perspective Stephanie L.
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