Strategic Analysis with current research! Title Insurance Company, Inc. The Company was founded by John Doe.
Share on Facebook Building a title agency requires implementing marketing strategies that generate leads from qualified businesses involved in residential or commercial lending programs.
Your strategies must include several ways to introduce your title services to decision makers. Once you qualify candidates as a potential source of business, find ways to stay in touch with prospects until they give you a chance to provide title searches and insurance services. Step 1 Identify the decision makers most likely to buy title services, such as loan officers and mortgage brokers.
Others who influence these decision makers, including real estate agents, builders and property buyers, are also part of your target market.
Step 2 Find ways to differentiate yourself from other title firms. Offer the best price on title searches or give discounts to borrowers for certain types of title searches. Additional ways to look different than competitors might include mentioning special software that you use to handle mobile closings or a way for clients to keep track of what's happening in their escrow account.
Step 3 Network with real estate insurance companies, developers, real estate agents, lenders and attorneys to start building the personal relationships that may eventually lead to title work. Attend real estate association meetings, Chamber of Commerce events and home trade shows.
Step 4 Use your website to convince lenders and brokers that they should buy title searches or abstracts from you. Start by including background information on why you started the company.
Mention previous experience in real estate law or title and escrow work. If your company has been around for a few years, build credibility by talking about your dedication to current clients.
Add testimonials to your website, and use comments that help explain what you do, such as including stories from clients who liked your quick turnaround times or the extra steps you took to conduct a title search more quickly than expected. Step 5 Develop a direct mail letter, flyer or postcard to introduce your company to lending institutions, real estate agents and insurance companies that handle real estate transactions.
For a more cost-effective alternative to direct mail, gather email addresses from people you meet at networking events, as well as lenders you want to sell to, and make contact via email marketing messages.
Make the emails useful, such as providing information on new laws, discussing issues to watch for when setting up escrow accounts or strategies for obtaining title insurance. Use your email to let the reader know of the additional services you offer, such as providing escrow for loan closings.Business Plan Outline 1.
Cover Sheet or Title Page Keep it to a single page. Include the following information: Name of the company Company address. I can't tell you step by step how to start a real estate or title insurance business, from home or not, because I've never done it and I don't know that business.
insurance products and related services makes the business of title insurance particularly susceptible to question about the amount of premium retained by agencies, profitability of the industry, and the value of title insurance in general.
Acme Insurance insurance company business plan executive summary.
Acme Insurance is an ongoing business working as a regional insurance agency and real estate brokerage firm which markets and services personal insurance. Network with real estate insurance companies, developers, real estate agents, lenders and attorneys to start building the personal relationships that may eventually lead to title work.
Attend real estate association meetings, Chamber of Commerce events and home trade shows. Many title insurance companies market on a business-to-business model.
This is because consumers have historically not been very involved in the selection of a title insurance company.